Enthusiasts for both photo and technology comprise over 5 million unique visitors who come to our Consumer Technology Channel each month. Product reviews and new releases are generally areas of most interest for our enthusiasts. They visit our sites to find how-to-tips, support and advice for their concerns and challenges, to share photos of their projects, and to enjoy an online community of like-minded users.
A recent study conducted by Ad-ology Research found that “over 80% of recent camera buyers 25 to 34 years old reported some or significant influence by online user-generated content. The study also found that 42.8% of this age group and 45.7% between the ages of 35-44 prefer to buy cameras, video cameras, and photography equipment online.”
Reach and Activity:
- Total Visits: 7,996,810
- Total Unique Visits: 5,336,168
- Total Page Views: 51,790,848
- Average Time on Site: 2:35 minutes
- Total # of Registered Members: 862,522+
- Total # of Monthly Posts: 462,647+
Demographics:
- 76% Male and 24% Female
- 56% age 25-54
- 55% US resident
