This channel connects businesses targeting outdoor and adventure sport enthusiasts with an audience largely based in the US (69%), but with a growing international presence, especially in Canada and Europe. You will find outdoor sports enthusiasts that enjoy rock climbing, jumping off a fixed object with a parachute, skydiving, fishing, biking, and just plain old loving Mother Nature.
Products related to fitness, exercise, and other physical well-being services are important to this audience, as are energy bars, sports drinks, health supplements, and organic foods. Specialty gear for each sport, adventure travel and active sporting vacations are perfect products for these active enthusiasts.
Reach and Activity:
- Total Visits: 977,847
- Total Unique Visits: 404,821
- Total Page Views: 8,463,783
- Average Time on Site: 6:05 minutes
- Total # of Registered Members: 278,305+
- Total # of Monthly Posts: 41,080+
Demographics:
- 83% Male and 17% Female
- Median Age 35-44
- RockClimbing.com -70% age 18-34
- DropZone.com – 75% age 18-34
- BASEJumper.com – 75% age 18-34
- FlyFish.com/Reel-Time.com -44% age 50 plus
- 57% College Graduate
